Responding to customer enquiries in make-to-order companies Problems and solutions
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چکیده
منابع مشابه
PRODUCAo Responding to Customer Enquiries in Make-to-Order Companies: Problems and Solutions
Make-to-Order companies are in the business of supplying products in response to a customer order in competition with other companies on the basis of price. technical expertise. delivelY time and reliability in meeting due dates. Dealing properly with enquiries is the major problem that MTO companies face. A lack of co-ordination between sales and production at the customer enquilY stage ofien ...
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For most Smaller Manufacturing Enterprises (SMEs), how to manage customer enquiries at the customer enquiry stage is of great importance to maintain the competitive advantage and secure future customer orders. A lack of coordination between marketing/sales and production at this stage often leads to confirmed orders being delivered later than promised and/or being produced at a loss. In the pap...
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ژورنال
عنوان ژورنال: International Journal of Production Economics
سال: 1996
ISSN: 0925-5273
DOI: 10.1016/0925-5273(95)00199-9